Regional Marketing Manager Central & East (d/f/m)
Regional Marketing Manager Central & East (d/f/m)
Essity is a leading global hygiene and healthcare company. We are committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands such as Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa.
For our Business Unit Consumer Goods we are currently looking for a Regional Marketing Manager Bathroom Tissue (BRT) Central & Eastern Europe(d/f/m) in full-time and unlimited contract. The position is preferably based in countries with key regional offices of our region CE&EE.
Your Role
Supervise and steer multiple markets to grow market shares of leading brands in the BRT category across the Central and EAST region including developing, managing and implementing brand strategies, marketing plans and activities in line with regional, global and/or Business Unit guidelines.
Participate and/or lead regional and/or European BRT projects, oversees regional product launch processes according to agreed plans and within assigned budget.
Contribute to the global brand development work and support the Regional Marketing Director in representing region Central & East BRT on European level, also in overarching topics/ projects.
Manage assigned category A&P budget in alignment with Regional Marketing Director and within regional priorities - allocate this across region Central & East and to different marketing activities.
Support the development and/or adaptation of brand marketing communication materials across channels and products, including local requirements fit and secure efficient and effective communication for each market activity.
Lead, direct and develop your own team & steer multiple cross-functional teams, ensure they have right market/brand/product and/or service knowledge (incl. delivering of trainings).
You Identify Yourself With
Min. 10-15 years’ work experience in a senior Marketing role in branded Top FMCG Marketing with relevant experience in managing multiple brands across geographies – additional Sales experience of advantage.
Very strongly experienced in leading direct and indirect teams, across countries and multiple locations and team-oriented way of working. Highly collaborative in line- and matrix organization.
Strong strategic, analytical skills and very holistic thinker with proven ability in developing and implementing strategic initiatives to drive the P&L and deliver market share growth results.
Outstanding brand development and Marketing mix skills (including strong digital experience)
Proven ability to communicate effectively to various stakeholders, knowing what is relevant and being able to provide it in an understandable way in English (German is an advantage) and willingness to travel.
Keen sense for consumer and customer needs as well as for brand equity management.
Our Benefits for You
The benefits listed refer to the primary location. If you want to start at another location, these may vary.
Compensation & Benefits
Bonus, annual salary adjustment process, pension schemes, anniversary bonus, childcare allowance, Corporate Benefits & other employee benefits
Work-Life-Balance
Hybrid working model, flexible working hours, 40h week with working time based on trust, 30 days of vacation, lifetime working time account
Learning & Development
Structured onboarding, training opportunities such as digital learning platform, coaching & mentoring as possible part of individual development plan, participation in professional conferences and fairs
Health & Well-being
Discounted fitness membership, Lease-a-bike, health and well-being month, mindfulness courses, "PME Familienservice", employee surveys
Team & Collaboration
People culture, communities & networks, co-working spaces, leadership guidelines, canteen
Mobility
Public transport allowance, bicycle parking, free car parking, e-charging stations
This is Us
At Essity our Beliefs & Behaviours (Care, Collaboration, Courage and Commitment) is the foundation for our inclusive culture and as such something we are living on an everyday basis. With a purpose of Breaking Barriers to Well-being is established in our core.
We are committed against discrimination on the basis of color, ethnicity, migration history, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, caregiving responsibilities, disability, chronic illness, gender identity, gender expression, genetic information and other. We explicitly welcome applications from people who are structurally, institutionally, intersectionally discriminated.
Let’s Connect!
from the Talent Acquisition Team is happy to answer any questions related to the open role.
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Together, we are improving lives, every day.
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.